Ceramic Floating Plates - Ceramics are used in the heating device to ensure efficient, safe and even distribution of heat on the plates. This method is fast and more secure. It carefully focuses the heat on our hair and manages the amount necessary to straighten it without overheating it.I-Temperature Technology - This technology along with the ceramics offers the ultimate precision in temperature control because in hair styling it is all you need to keep it there. It can manage even the most unruly thick curly hair and settle it down in perfectly straight.LCD-Display Temperature Control - The heat level is displayed on the LCD screen located on the straightener. Helps you adjust the heat to your requirements with ease.Ionic Action Technology -This heating ensures frizz-free hairdo and provides long-term results.Instant Heating Mechanism - This device when turned on, quickly heats up to the selected temperature and gets ready for use. It saves time and effort.1-Hour Auto Off Mechanism - This device has a mechanism to turn off automatically when it is left for 60 minutes. It prevents overheating and protects the appliance from damage.Maximum Temperature Setting Up To 230C -This hair straightener provides heat up to a maximum temperature of 230C. It has multiple levels for setting in between.Swivel Cord - A swivel cord allows rotation and is flexible. With a swivel cord, you can move around and handle the straightener with increased comfort-ability.